One Debt is an exhibit that tells a story that is being ignored on our campus. We appropriated the One UC Davis campaign to tell this story; a campaign that highlights the positive aspects of UC Davis at the expense of only representing a small part of UCD’s student population.
The campaign used banners placed throughout the campus, an interactive hashtag, flyers and a web page.
Above, the logo design.
Below, the web page design, scrolling banner iterations shown.
Banner designs in situ
Individual banners with photos of students and text related to student debt.
Flyer distributed around campus.
